{"id":170,"date":"2023-05-15T22:24:39","date_gmt":"2023-05-15T22:24:39","guid":{"rendered":"https:\/\/ufff.mx\/exitos\/?p=170"},"modified":"2023-09-04T18:51:07","modified_gmt":"2023-09-04T18:51:07","slug":"vista-alegre","status":"publish","type":"post","link":"https:\/\/ufff.mx\/exitos\/2023\/05\/15\/vista-alegre\/","title":{"rendered":"VISTA ALEGRE"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"835\" height=\"491\" src=\"https:\/\/ufff.mx\/exitos\/wp-content\/uploads\/2023\/05\/vista-alegre.png\" alt=\"\" class=\"wp-image-171\" srcset=\"https:\/\/ufff.mx\/exitos\/wp-content\/uploads\/2023\/05\/vista-alegre.png 835w, https:\/\/ufff.mx\/exitos\/wp-content\/uploads\/2023\/05\/vista-alegre-300x176.png 300w, https:\/\/ufff.mx\/exitos\/wp-content\/uploads\/2023\/05\/vista-alegre-768x452.png 768w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/><\/figure>\n\n\n<h2 class=\"wp-block-post-title\">VISTA ALEGRE<\/h2>\n\n\n<p>Cuando la marca de cristaler\u00eda y vajillas portuguesa Vista Alegre se quiso posicionar en M\u00e9xico, se enfrent\u00f3 con una gran competencia de parte de otras marcas como Baccara, Limoges, Christoffle, entre otras. Esas marcas ya estaban muy bien posicionadas en M\u00e9xico y se vend\u00edan muy bien en tiendas departamentales y boutiques de decoraci\u00f3n.<\/p>\n\n\n\n<p>Para posicionar a Vista Alegre en M\u00e9xico, optamos por realizar un lanzamiento en la casa del Embajador de Portugal en M\u00e9xico donde recreamos una peque\u00f1a r\u00e9plica del Museo de Vista Alegre de Portugal con la precisi\u00f3n de todos los detalles. A ese evento asistieron m\u00e1s de 75 medios de comunicaci\u00f3n, as\u00ed como compradores, distribuidores y trade. A partir de ese momento se realizaron encuentros con periodistas, compradores y consumidores finales para dar a conocer la marca.<br>Hoy en d\u00eda es considerada como una de las marcas m\u00e1s importantes de M\u00e9xico dentro del sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando la marca de cristaler\u00eda y vajillas portuguesa Vista Alegre se quiso posicionar en M\u00e9xico, se enfrent\u00f3 con una gran competencia de parte de otras marcas como Baccara, Limoges, Christoffle, entre otras. Esas marcas ya estaban muy bien posicionadas en M\u00e9xico y se vend\u00edan muy bien en tiendas departamentales y boutiques de decoraci\u00f3n. Para posicionar &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/ufff.mx\/exitos\/2023\/05\/15\/vista-alegre\/\"> <span class=\"screen-reader-text\">VISTA ALEGRE<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"_links":{"self":[{"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/posts\/170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/comments?post=170"}],"version-history":[{"count":22,"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/posts\/170\/revisions"}],"predecessor-version":[{"id":358,"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/posts\/170\/revisions\/358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/media\/171"}],"wp:attachment":[{"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/media?parent=170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/categories?post=170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/tags?post=170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}