{"id":218,"date":"2023-05-15T22:41:52","date_gmt":"2023-05-15T22:41:52","guid":{"rendered":"https:\/\/ufff.mx\/exitos\/?p=218"},"modified":"2023-09-04T18:57:27","modified_gmt":"2023-09-04T18:57:27","slug":"usdec","status":"publish","type":"post","link":"https:\/\/ufff.mx\/exitos\/2023\/05\/15\/usdec\/","title":{"rendered":"USDEC"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/ufff.mx\/exitos\/wp-content\/uploads\/2023\/05\/USDEC.png\" alt=\"\" class=\"wp-image-219\" srcset=\"https:\/\/ufff.mx\/exitos\/wp-content\/uploads\/2023\/05\/USDEC.png 1024w, https:\/\/ufff.mx\/exitos\/wp-content\/uploads\/2023\/05\/USDEC-300x150.png 300w, https:\/\/ufff.mx\/exitos\/wp-content\/uploads\/2023\/05\/USDEC-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<h2 class=\"wp-block-post-title\">USDEC<\/h2>\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:27px\">U.S. Dairy Export Council<br> (Consejo Americano de L\u00e1cteos)<\/h3>\n\n\n\n<p>Esta cuenta fue uno de los retos m\u00e1s complejos, ya que, para posicionar a USDEC no pod\u00edamos mencionar los nombres de las marcas de l\u00e1cteos americanos, debido a que su portafolio era inmenso y las asociaciones gubernamentales tienen prohibido mencionar cualquier marca. Por otro lado, el reto era posicionar todos los productos l\u00e1cteos americanos por encima de marcas mexicanas, francesas y de Nueva Zelanda.<\/p>\n\n\n\n<p>&nbsp;Las actividades que se llevaron a cabo para posicionar los productos l\u00e1cteos americanos fueron: viajes a f\u00e1bricas de Estados Unidos para chefs y medios de comunicaci\u00f3n; desayunos, comidas y cenas elaborados con productos l\u00e1cteos americanos; master clases, dirigidas por un reconocido chef, donde invitamos a los medios de comunicaci\u00f3n a cocinar; regalamos canastas con productos para chefs y periodistas, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U.S. Dairy Export Council (Consejo Americano de L\u00e1cteos) Esta cuenta fue uno de los retos m\u00e1s complejos, ya que, para posicionar a USDEC no pod\u00edamos mencionar los nombres de las marcas de l\u00e1cteos americanos, debido a que su portafolio era inmenso y las asociaciones gubernamentales tienen prohibido mencionar cualquier marca. Por otro lado, el reto &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/ufff.mx\/exitos\/2023\/05\/15\/usdec\/\"> <span class=\"screen-reader-text\">USDEC<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"_links":{"self":[{"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/posts\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":10,"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/posts\/218\/revisions"}],"predecessor-version":[{"id":368,"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/posts\/218\/revisions\/368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/media\/219"}],"wp:attachment":[{"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/categories?post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ufff.mx\/exitos\/wp-json\/wp\/v2\/tags?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}